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Selecting a Name for your Business – The ISBA Advises

Question: How can I be sure that the name I select for my new business is not already being used? Answer: When selecting a name for a business, it is important to ensure that the business name is not already a trademark-protected name. You or your lawyer should conduct a trademark search on the website. Once you decide on a name, you should protect it with a trademark of your own.

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Illinois Law Now is a series of newspaper and internet posts prepared by the Illinois State Bar Association that address legal issues of interest to the public. For additional information about the law, visit