Jury selection is one of the most important parts of the trial process. In an article for Best Lawyers, Robert A. Clifford and Bradley M. Cosgrove, partners at Clifford Law Offices, discuss the importance of jury research in high profile cases.
Jury selection is an important process that can be a major factor in deciding the outcome of any case. Many lawyers consider experience to be the most important asset when it comes to jury selection. However, as important as experience can be, relying solely on experience can lead to incorrect assumptions. This is where jury research becomes necessary.
Currently, there are two main sources of data when it comes to jury research:
When done properly, jury research is beneficial to an attorney:
Jury research takes away bias and gives lawyers objective information with which to make decisions. It reveals what types of jurors are best suited for each case—so it’s important to get out there and do some research.
To read more about jury research, click here to read the full article by Robert Clifford and Bradley Cosgrove.